Daniel Wellington is a Swedish brand founded in 2011 by Filip Tysander. Often recognised in short, simply as DW, the brand uses a few rare designs and a more modern approach of marketing to sell watches to a younger generation of consumers. 

With looks for both him and her, DW aims to produce minimalistic, refined and timeless pieces with an interchangeable strap that ensures your investment never goes out of style. 

Here at Adams we carry all the latest lines and trends produced by DW. You can take personalisation a step further with our same day engraving service.

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