Since 1895, founder Daniel Swarovski’s mastery of crystal cutting has defined the company. His enduring passion for innovation and design has made it the world’s premier jewellery and accessory brand. Today, the family carries on the tradition of delivering extraordinary everyday style to women around the world. 

From inspiration brief to collection launch, Swarovski's creative process is uniquely prolific.  With a focus on trend curation, design and meaningful branding, every piece tells a story and embodies over 125 years of mastered craftmanship.  The continuos evolution of material & technique makes Swarovski the leader of crystal cut creations.

Swarovski crystal settings come to life through proprietary techniques which lend an ultra precise quality to work done by hand.  The attention to detail ensures that each & every piece will always be made of the highest quality.  This expertise is infused in every step of the creative process, from initial design stages through to assembly.

New cuts, shades & sizes are conceived & realised every day in the historical Wattens headquarters in Austria, pushing the boundaries of crystal.  Swarovski's know how not only focuses on refining the crystal , it also explores methods that make the most incredible pieces possible.  Beading, páve, bezel & prong settings are some of the techniques used to enhance the sparkle & create exquiste refinement.

At Adams, we have been selling & wearing Swarovski pieces for years & we are huge fans of the brand.